❓ Why Should I care?

🎯 What’s the Goal here?

🛠️ How can I practically do that?

1. Calculate your Marketing Efficiency Ratio (MER)

MER shows how efficient your overall marketing spend is in relation to your total revenue.

Unlike ROAS, or Platform Data (Google Ads, Meta..) MER looks at the big picture across channels.

It gives you a clear sense of how sustainable your current growth is. If your MER is dropping while revenue grows, you might be scaling unprofitably without realizing it.

If possible use your ERP (ex. Shopify) or Google Analytics 4 to get an overall picture of your sale performance.

How to calculate:

$$ MER = TotalRevenue / Total Marketing Spend $$

⚠️ What to look out for?

🧪 Examples

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Hey this is Denis,

I've been building Looker Studio reports for Googlers, Agencies and Paid ads freelancers since 2020.

I saw e-commerce businesses struggling with superficial insights, and I knew there had to be a better way to drive growth.

That’s why I’m building these reports - to help businesses unlock deeper, actionable insights and scale faster.

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All of my resources can be found here:

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Links

✉️ [email protected]

Google Ads Consulting & Management

Google Ads Audit Requests

📞 Discovery Call - Book a Slot

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